| For people in the pizza industry, menus are one of | | | | While a small sized paper like an 8.5 x 11 is good |
| the most powerful advertising tools if used wisely. | | | | for takeout menus, larger sized paper works best |
| The two most important menus that contribute | | | | for direct mail marketing. Consumers will receive |
| directly to the growth of a pizzeria are takeout | | | | this in the mail box so it is advisable to make it |
| menus and menus for direct mail. Just as each | | | | big, bold and beautiful. If direct mail menus do not |
| menu serves a vital purpose, the size of each | | | | grab consumers' attention in the mailbox, that |
| menu also makes a difference for practical as well | | | | menu is likely to end up in the trash. Also, 11 x 17 |
| as marketing purposes. It is important to | | | | glossy paper provides a good platform for large |
| understand the difference between the two most | | | | fonts, bold colors, large and crisp images. High |
| common sizes, 8.5 x 11 and 11 x 17, and how | | | | quality photos of delicious looking dishes stimulate |
| they should be used in terms of marketing to | | | | the senses and actually cause the person to feel |
| generate massive sales. | | | | hungry, even if they're not! Significant research |
| Benefits of an 8.5x11 Takeout Menu | | | | has substantiated that photos of delicious looking |
| This type of takeout menu can be designed in | | | | foods actually cause the salivary glands to |
| such a way as to maximize the limited space on | | | | activate, hence the term "mouth watering." |
| the paper. For example, the design of the menu | | | | While both takeout menus and direct mail pizza |
| can be done horizontally (landscape) or vertically | | | | menus are designed to generate sales, both serve |
| (portrait). Also, the paper can be easily folded into | | | | a very distinct purpose and size is of prime |
| two or three segments to make it smaller, or | | | | importance. An 8.5 x 11 would probably be too |
| more reminiscent of the dine-in menu. | | | | small to garner much attention in a mailbox, while |
| Furthermore, the printing can also be done on | | | | an 11 x 17 would be too big to use for takeouts. |
| both sides of the paper. Because they are smaller | | | | They can actually both utilize the exact same |
| in size, an 8.5 x 11 pizza takeout menu can easily | | | | layout if absolutely necessary, however, with free |
| be stapled to the top of a pizza box, slipped in | | | | customizable online pizza menu templates, there is |
| carryout bags or even placed on the counter or | | | | no reason not to have a unique design for each. A |
| near the door for easy access to consumers. A | | | | good, professional printer will have a number of |
| larger menu such as an 11 x 17 would be too big | | | | pizza menu designs and templates that can be |
| and bulky for this purpose, which is one of the | | | | completely customized. And as an added 'bonus,' |
| most important reasons it should be reserved for | | | | it's good to know that you can actually get those |
| direct mail advertising campaigns. | | | | oversized, 11 x 17 pizza direct mail menus printed |
| Benefits of 11x17 Menus for Direct Mail | | | | and mailed for less than the price of a stamp. |