| Dear Reader: | | | | seem happy to be there and there's a great all |
| Here's a quick teaser for you; how many minutes | | | | round atmosphere that's very festive! |
| of actual play is there in an average NFL game? | | | | Then, of course, there is the door gift. Last |
| Answer to follow... | | | | game a limited edition Mike (The A-Train) Alstott |
| A good 80% of the questions I got during my | | | | bobble head doll! Others have included visors, golf |
| recent "Ask Andrew anything promotion" were | | | | towels and of course T-shirts, but there's |
| about discounting and loyalty! Both of which are | | | | something to take home every game! |
| very topical in this economy, an economy as bad | | | | Maybe it's all the charity work the Glazier family |
| as most of us have ever seen and one that | | | | and the organization do for the community? |
| affects just about every business. | | | | The tickets themselves are even fun, a 3-D style |
| Meanwhile, the Tampa Bay Buccaneers manage | | | | that makes the players jump off the page. |
| to sell 63,000 tickets per game, just a fraction | | | | Did I mention it's a three and a half hour round |
| less than FULL capacity (65,000) without | | | | trip from my home? No matter, I can't wait for |
| discounting! My tickets on the 10-yard line are a | | | | every game and it's something I enjoy doing with |
| long way from the prime locations at mid-field and | | | | my son. |
| are still $195 per game, per seat. For the privilege | | | | I think we will make the playoffs this year and |
| of being able to buy the two tickets per game, I | | | | when we do, economy or not, those last |
| also paid a $4000 seat license, making this year's | | | | remaining 2% of unsold tickets will all be gone! |
| NFL season a $1000 per game experience for my | | | | How in this economy can this be? Because the |
| son and me. Each few yards you move down | | | | NFL and the Bucs, in particular, understand that |
| towards mid-field, the tickets jump $50 or more | | | | they are in the ENTERTAINMENT BUSINESS! |
| until you are at $750 a ticket per game. Even the | | | | Which is a fact lost on many golf clubs! |
| cheapest seats are $75-$95 per game (as much | | | | What do you do at each TOUCH POINT to |
| or more than many green fees) and there are still | | | | entertain your members and guests? |
| plenty of people to pay for them, why? | | | | - What do you feed them that's memorable? |
| Could it be that we have the best looking | | | | - What do you give them to take home as a |
| cheerleaders in the league? | | | | souvenir? |
| Or, with the strategic command just a couple of | | | | - What, other than your actual course, is TRULLY |
| miles away, we get a guaranteed "fly over" | | | | memorable about their experience at your club? |
| every game? | | | | Memorable enough that someone would write a |
| The pregame national anthem and flag | | | | three page letter telling people how GREAT it |
| extravaganza will bring a tear to your eye (even | | | | was!!!! |
| for a Brit like myself!) | | | | |
| The pregame cartoon on the giant monitors? | | | | If you had that in place, bad economy or not, |
| Where our pirate ship sinks the boats of all the | | | | you'd be doing just fine! The majority of people |
| other NFL teams to the tune of ride of the | | | | use the economy as an excuse to |
| Valkyries (no doubt spelled wrong) same music as | | | | underperform. Do not allow yourself to be |
| in the helicopter scene from Apocalypse Now, for | | | | trapped by this type of negative thinking from |
| the less musically cultured! | | | | others! There are 63,000 people who won't be |
| It could be the Pirate ship itself? Letting off | | | | playing golf in Tampa this Sunday because |
| cannon rounds every time we get in the red | | | | someone made them a better, though FAR |
| zone? Or, perhaps the scores of help throwing | | | | MORE COSTLY offer for their entertainment |
| out free beads? | | | | dollars! |
| I am sure we must be the only NFL team with | | | | By the way, there is less than 6 minutes of |
| palm trees in the stadium and fresh sushi on | | | | physical action in an NFL game. Which at $1000 a |
| demand? Have you ever been to a golf club | | | | game, works out to be…well, it doesn't matter |
| where they offer sushi? | | | | to me and apparently not to 63,000 other people |
| Anyway, they have great food and drink | | | | in Tampa every other Sunday because they think |
| selections, not just hot dogs and Bud. Although, | | | | it's worth it! |
| there seems to be no shortage of people willing | | | | For more great ideas on how to entertain your |
| to pay $8 a draft even for Bud! The employees | | | | players read Cunningly Clever Marketing! |