| You've probably heard the term 'copywriting', but | | | | seaweed leaves for the authentic sushi taste. Add |
| what is it? | | | | a splash of wasabi sauce for a truly authentic |
| Copywriting is the art of using words to sell a | | | | tingling for your bored taste buds. Try it today- |
| product or service. Every piece of advertising you | | | | you won't be disappointed! |
| see is a form of copywriting. That billboard, the | | | | What I've done here is take a concept which |
| full page ad in a magazine, a TV or radio | | | | most people would turn their noses up at. Sushi? |
| commercial and even the writing on the side of a | | | | On a pizza? Read it again. Your brain says yuck |
| candy bar is all copywriting. | | | | but your mouth is watering. You would be willing |
| Copywriters are the people who write the copy. | | | | to try the sushi pizza. Thus is the art of |
| They range from self-trained freelance writers to | | | | copywriting; convincing the consumer to part with |
| advertising executives with degrees in advertising | | | | their money on your product or service. |
| and marketing. Some copywriters work from | | | | So how can copywriting help your business? All |
| home, some work for an agency. Some are paid | | | | businesses, large and small, on or offline, can |
| hundreds of thousands a year, some are | | | | benefit from copywriting.You may have ideas but |
| supporting their families. Their experience comes | | | | can't put them into words that attract customers |
| from all backgrounds; marketing to a simple sales | | | | and lead to sales. Having a professional copywriter |
| position in retail. Some of the best and most | | | | means that your ideas are implemented into |
| affordable copy is written by freelance | | | | effective sales pieces. Copywriting is used for all |
| copywriters working from home. | | | | forms of advertising: newsletters, blogs, brochures |
| Below is an example of copywriting, selling a Sushi | | | | and websites. Although your business may not |
| Pizza: | | | | have a huge budget, there is always a copywriter |
| Classic European cuisine, married with traditional | | | | out there who is available to help you draw |
| Japanese dining. Thin slices of smoked salmon (an | | | | customers, create sales and form a relationship to |
| excellent source of Omega 3), lovingly layered on | | | | keep them coming back to you. |
| a sourdough base and topped with salted | | | | |