| Takeout menus are a great investment for | | | | stamp. It's wise to expand outside walking |
| restaurants. They can and should be placed at the | | | | distance or the delivery area, to cover a larger |
| front door so that customers may take one as | | | | area aimed at reaching customers that may utilize |
| they are walking by. Staff should place one inside | | | | takeout or catering services. A good printer will |
| the to-go or delivery order as a handy reminder | | | | have targeted mailing lists which can be filtered by |
| to return. Beyond this, menus should go out in the | | | | a number of factors to hone in on best |
| mail to represent the business and bring in new | | | | prospects. Or get a list of every household in the |
| diners. Ideally, menus should be sent to all the | | | | zip code and do a mass saturation mailing. |
| places that customers live, work and even shop. | | | | Jump On Every Opportunity for a Direct Mail |
| Collect Addresses from Dine-In Customers | | | | Campaign |
| First and foremost, start keeping a list of current | | | | Don't let any opportunity whatsoever pass you |
| customer addresses. Use a guestbook that | | | | by. Every holiday should be preceded with pizza |
| customers can sign and have servers ask | | | | specials that are attached as coupons to your |
| customers to sign up for discount offers as they | | | | direct mail pizza menus. It is easy to do since the |
| leave. To collect the most names and addresses, | | | | template allows for customized coupons. Simply |
| make it as easy as possible for the customer and | | | | go online, change the specials, prices and dates |
| make sure there is incentive. Promotions like | | | | and you have a targeted holiday special! The |
| 'leave a business card in the basket for a chance | | | | same holds true with national or local sports |
| at a fee dinner' drawings work quite well to obtain | | | | events. Whenever a large television audience, |
| more addresses for the list. Personally collected | | | | especially those hungry football fans, is expected |
| addresses like these should be kept separate | | | | to be glued to the tube beat them to the punch |
| from any other mailing lists, so that specific | | | | with mouth watering pizza specials at unbeatable |
| mailings can be targeted to them as repeat | | | | prices for that are good for 'one day only.' |
| customers. The best response rate will come | | | | Taking advantage of every opportunity to get |
| from this valuable mailing list of potential repeat | | | | that pizza menu out to saturate your market |
| customers. | | | | area is the best advertising advice anyone can |
| Residents in the Delivery Area and Beyond | | | | give you. Who should you mail to? Don't leave |
| Restaurants offering delivery, take-out or catering | | | | anyone out in your local walking, driving or |
| should consider having takeout menus delivered | | | | delivery area! Stay on top of local events and |
| door-to-door or by USPS mail. Direct mail services | | | | seasonal holidays when changing up your specials |
| as part of an ongoing promotion can actually be | | | | and you have just learned how to own your |
| quite cost effective as menus can often be | | | | market to generate massive sales. |
| mailed for less than the price of a single postage | | | | |