| If you haven't started a menu direct mailing | | | | residents will each require their own separate |
| strategy to find new customers, you are most | | | | copy of your menu. Menu direct mailing means |
| definitely missing out on the opportunity to bring | | | | directly getting the menu of your business to |
| in hundreds of sales. The response from | | | | potential customers so you need to firstly make |
| customers to menu direct mail is extremely high | | | | sure you are mailing the menu out to everyone |
| for restaurant businesses even if you are not a | | | | and not just one per door. |
| takeout service provider or if you offer a | | | | In addition to this, make sure that you are mailing |
| different kind of takeout. Menu direct mail brings | | | | to everyone who is within your delivery area and |
| your business to the customer without them | | | | ensure all staff clearly know exactly what this |
| having to leave the comfort of their own home. | | | | delivery area is. If you are handing out menu's to |
| That means they get to see your business, what | | | | one side of a street, it's no extra trouble to hand |
| you have to offer and more just by picking up a | | | | out on the other side as well and it won't affect |
| well balanced and thought out menu flyer from | | | | delivery costs so make sure you always include |
| their door. With the right flyer printing design your | | | | both sides of the street for your menu direct |
| menu direct mail advertising can bring in new | | | | mailing. It is also important therefore, that if you |
| customers to your business literally overnight. | | | | hand out menus to an area you make sure that |
| Even if you already utilise the advertising benefits | | | | you can deliver to that area. The last thing you |
| of a full flyer printing program for your business | | | | want is a customer clutching a menu in anticipation |
| menus, without the proper distribution methods | | | | and a phone to their ear asking you for service |
| you could be missing out on potential customers. | | | | and you replying "sorry we don't deliver there". |
| You should always make sure you know which | | | | Menu direct mailing has to be effectively |
| houses are family homes, which are student | | | | completed within your delivery area or this will |
| accommodations and which are comprised of self | | | | reflect badly upon your business as a whole. It is |
| contained flats. If you don't know this you could | | | | also worth considering in this situation, the exact |
| be missing out on many customers simply | | | | location of the customer. If the customer is just a |
| because you aren't providing enough menus | | | | street away from your outer limits, round the |
| through their main door. Whereas a family home | | | | corner or just a few feet up it's worth bending |
| will be happy with just one takeout menu from | | | | the rules just this once. The customer obviously |
| your business, a student accommodation will all | | | | wants to buy from you and if it's close enough to |
| share the same front door but will want a | | | | the outer limits of your delivery area to walk to |
| separate menu for each person inside. Students | | | | their home from there you may as well. This will |
| that live together aren't necessary closely linked | | | | reflect positively on your business, will probably |
| with the other students in their home and may | | | | ensure future custom from them and may even |
| have their own separate circle of friends. | | | | get you more tips if you tell the customer you |
| Likewise, some houses are actually converted into | | | | will be happy to bend the rules for them (but |
| various self contained flats and therefore the | | | | keep it a secret!). |