| One powerful tool that you can use in your toolkit | | | | good monounsaturated fats, and people that eat |
| of persuasion and influence is the embedded | | | | sushi on a regular basis tend to live longer. Hey, |
| command. An embedded command is likely the | | | | I'm getting kind of hungry by the way; do you |
| most popular, easiest to learn, hardest to detect | | | | want to get something to eat? |
| (and therefore one of the most powerful) ways | | | | I remember when I was a kid; I went to some |
| to influence others. | | | | amusement park. In the amusement park they |
| They do take some time to learn, but once you | | | | had this animal show, where they had a dog and |
| have them down, you'll notice that you are using | | | | a cat do a bunch of tricks. They had a sort of |
| them in your everyday speech. When you | | | | joke trick, where they would pull a kid out of the |
| combine an unconscious skill of embedded | | | | audience, and the trainer would tell him to whisper |
| commands with a strong win/win intention or | | | | an article of clothing in the dog's ear, and then he |
| outcome, you can be a powerfully unstoppable | | | | would go and get it. |
| and charismatic force. | | | | Every time they kid would whisper women's |
| It's no secret that most people would rather rally | | | | underwear, and the dog would come back with a |
| around a strong, charismatic leader than step up | | | | bra, and you could hear a woman scream from |
| the plate themselves. Humans are designed to | | | | backstage. They called me up on stage, and sure |
| follow on leader for every group of people. Many | | | | enough, I chose to whisper in the dog's ear a |
| studies of psychology and sociology have been | | | | woman's bra. I thought it was my own choice to |
| done that illustrate this simple point. If you've | | | | choose a woman's bra, but my brother later |
| every been in a business meeting, you know that | | | | explained what was up. |
| most people would happily submit to a powerful, | | | | He would describe all the things I could choose, |
| authoritative leader than take responsibility for | | | | but he always used embedded commands |
| themselves. | | | | (although at the time I had no idea what they |
| When you develop the use of embedded | | | | were) when he mentioned to "choose a woman's |
| commands, you will be tapping into peoples deep | | | | bra," so inevitable, all the kids that went up on |
| evolutionarily based need to follow directions, and | | | | stage would choose that. And that was the only |
| become incredibly influential. And the great thing is | | | | thing the dog was trained to go and get from |
| that they are very simple to use and apply. | | | | back stage. It was a pretty good way to set up |
| First, take a short sentence, which is in the | | | | an easy trick. |
| imperative form. A short command. Some | | | | These are great to use over the phone if you |
| examples. | | | | are in sales, or are talking to your girlfriend or |
| Eat sushi. | | | | boyfriend. They are particularly powerful if you |
| Drink CC Lemon. | | | | start with a command that is easy to accept, and |
| Watch Television | | | | slowly lead to a more powerful command that |
| Add water. | | | | you'd like your listener to perform. |
| Buy my product. | | | | For example |
| The structure is the first word is a verb in its | | | | Become interested. |
| basic present tense form. Then you have two or | | | | Get curious. |
| three words after it, that go along with the verb. | | | | Get excited about this. |
| Next, you need to say them with the right | | | | Want this. |
| tonality. Pretend you have your own personal | | | | Make a decision |
| robot. They will do everything you ask, and their | | | | Get this. |
| feelings won't get hurt. Say each of the above | | | | Buy this. |
| sentences with a slight downward tonality. | | | | Do this. |
| Ok? Ok. Next, take the above small snippets of | | | | Choose now. |
| speech, and put them into a larger sentence. This | | | | Be happy. |
| is where it gets tricky. You'll need to say the | | | | Share with your friends. |
| command part a little bit different from the rest | | | | Whatever it is you are talking about, if you start |
| of the sentence. But make sure not to linger too | | | | slow, and work your way up to a big finish, this |
| long when you say the command, otherwise the | | | | can be very powerful. At first you'll have to think |
| people you are talking to will know that something | | | | these through before you deliver them, but after |
| is up. Pause just a little bit before the command, | | | | a while (with practice) you'll be able to choose a |
| and a little bit afterwards, and then continue on | | | | destination and then automatically give people |
| with your sentence as if nothing happened. | | | | easy steps to get there by following your |
| This way, even if the person you are speaking | | | | commands. |
| with suspects something is up, by continuing on as | | | | Of course, like any other powerful persuasion |
| if nothing happened, they'll quickly forget their | | | | techniques, these should be used with caution. The |
| suspicions. Even if they notice something is up, | | | | quickest way to make a bad name for yourself is |
| they likely won't know exactly what it is (other | | | | to convince somebody to commit money or |
| than maybe, you are talking funny, but this rarely | | | | emotions to something that isn't in their best |
| happens.) | | | | interests. The reasons powerful leaders are so |
| For example, let say you want to convince your | | | | powerful, and that people trust them is because |
| girlfriend to eat sushi. You could try looking at her | | | | they truly have the people's interest at heart. You |
| like Rasputin, and say EAT SUSHI! But she'll likely | | | | don't have to look back through history to find |
| think you are a nutcase. Or you could say | | | | reviled, hated and despised dictator that took |
| something like this: | | | | advantage of their leadership. |
| The other day, I was listening to this doctor on a | | | | When you use these ethically, they can be a lot |
| radio talk show. He was discussing a study about | | | | of fun, and make a lot of people (including |
| people who eat sushi, and how they are healthier. | | | | yourself) very happy. |
| He says that when you eat sushi, you get lots of | | | | |