| If you have a restaurant or pizzeria that depends | | | | menus to the USPS for distribution. |
| on takeout and delivery business for cash flow, | | | | Be Ready for New Customers! |
| nothing is more important than attracting new | | | | Prepare for increased volume by ordering extra |
| customers and generating repeat business from | | | | supplies a few days before your mailers are |
| existing customers. When it comes to restaurant | | | | scheduled to be in homes. Also, request to have |
| marketing, nothing even comes close to the | | | | several additional staff members "on call" to |
| power of direct mail campaigns. | | | | handle any massive sales volume increases. Direct |
| Design, print, and direct mail beautiful color menus | | | | Mail works for restaurants (especially pizzerias!). |
| to your target audience to generate massive | | | | Customers love takeout menus, and they love |
| sales increases, literally overnight. Use a trusted | | | | receiving coupons and good food! Who doesn't? |
| restaurant menu printing provider to get the best | | | | Real Restaurant Feedback, From the Web! |
| designs and highest response rates from your | | | | "We direct mailed menus directly to 5,000 homes |
| menu direct mailing campaign. | | | | and apartments using pizza menu mailers. I try to |
| Here's How It Works in 10 Easy Steps: | | | | be a realist, so I only expected a 3% response. |
| 1. Make a list of all your menu items, prices, and | | | | Guess what? We did not get the 3% return we |
| special offers. | | | | were expecting, it skyrocketed to 12.5%! We had |
| 2. Make a list of your "best sellers" and most | | | | an amazing ROI." |
| profitable items. | | | | -Brian P. |
| 3. Contact a trusted turnkey direct mail printer | | | | Independent Restaurant Operator |
| (search Google for "flyer printing and direct mail"). | | | | It is recommened that you work with one printer |
| 4. Request a phone conference with the printing | | | | for your design, printing, and direct mail services. |
| company's marketing professionals to target your | | | | Doing so will save you greatly on costs. If you |
| mailing audience and optimize the menu for best | | | | are more knowledgeable about design, printing, |
| response rates. | | | | and direct mail (and if you have lots of free time) |
| 5. Work with the printing company's designer | | | | you can apply for a bulk mailing permit and try to |
| team to layout the menu and review proofs. | | | | sort all of your mail yourself. As with anything, |
| Make sure that the marketing offers (coupons | | | | doing it yourself is the absolute cheapest way to |
| and specials) are prominent. | | | | go, but it can backfire big time if you mess up or |
| 6. Request that your menu designer place little | | | | don't have lots of free time to dedicate to the |
| stars by your "best sellers" and "most profitable | | | | project. |
| items" to increase sales. Also include pictures of | | | | A trusted provider guarantees great design and |
| these items. | | | | printing quality and optimizes your chances to |
| 7. Approve your design for printing and production. | | | | have a huge response rate from your mailing! |
| 8. Have your printing company inkjet mailing | | | | Don't delay, start your new takeout menu direct |
| addresses onto each individual menu. | | | | mail campaign today! Perfect for pizza menus, |
| 9. Have your printing company tab (stickers that | | | | takeout menus, and restaurant menus of all |
| hold them shut) the menus for mailing | | | | types! |
| 10. Have your printing company deliver your | | | | |