| Pizza Companies must advertise and market their | | | | packages to be sent out every other month to all |
| products and services just like any other business. | | | | the potential customers within a 10-mile radius of |
| But they are not like any other business, not | | | | the pizza place. |
| even close. Pizza is an excellent low cost product | | | | There are a variety of types of coupons that can |
| to make, but the building, employees and oven | | | | be put into the coupon packages and it makes |
| equipment are not cheap and someone has to | | | | sense that the pizza place pick hours and times |
| pay all the bills. | | | | when they are not very busy in which the special |
| This means that sales must be robust to insure | | | | offers are good. This means they can fill up those |
| that the business makes lots of money. Yet to | | | | hours in which they are usually not very busy. |
| make money you need people in the door who | | | | Direct-mail marketing and direct-mail marketing |
| buy pizzas and they need to be referred, see a | | | | coupon packages have done very well for pizza |
| sign, be invited and or read some sort of | | | | places and it is one of the best types of |
| advertising. | | | | businesses for such advertising and it has the |
| What is the best type of advertising or marketing | | | | most return for pizza place from such advertising |
| for Pizza Places? I recommend direct-mail | | | | campaigns. |
| marketing and direct-mail marketing coupon | | | | |