| Doorhangers are a creative, eye-catching part of | | | | photos of best selling dishes is always great for |
| the promotional strategy for pizza restaurants, | | | | stimulating the call to action, "I'm hungry. That |
| and they have their place along with the | | | | looks delicious." Avoid overly decorative font |
| promotional flyer and takeout menu along with | | | | styles for the text. Choose an easy-to-read, large |
| box toppers and newspaper inserts. Doorhangers | | | | font to announce the offer. Pick a color scheme |
| are quite a good idea since they are a bit less | | | | that reflects the colors of the restaurant décor |
| common than flyers or postcards, and they fit | | | | or menu. The colors of the Italian flag are often |
| nicely right on the front gate or door. This | | | | used and make your doorhanger readily visible as |
| guarantees that doorhangers are noticed, and | | | | Italian food or pizza. |
| usually touched by the customer coming home. | | | | Print and Distribute |
| The most successful doorhangers will include | | | | Finding a free doorhanger template online will |
| discounts or coupons and/or other promotional | | | | virtually make the order process seamless. It's |
| items such as free soda or appetizers with certain | | | | simply a matter of sitting down for a short period |
| sized orders. | | | | of time, customizing the template with information |
| Find a Template Online | | | | regarding your restaurant and then ordering as |
| Doorhangers can be easily designed online, even if | | | | many pieces as you will need. Most often it is a |
| you have no training or don't consider yourself an | | | | good idea, based on bulk rates, to purchase |
| artist. Just look for templates online and follow the | | | | enough for several rounds of distribution. This |
| directions. Free doorhanger templates are often | | | | keeps the name of your restaurant visible over a |
| found on printing company web sites. Choose and | | | | period of time, and qualifies for a reduction in |
| upload an image or two and a logo. Now think of | | | | printing and shipping costs associated with bulk |
| an irresistible offer to make the doorhanger | | | | orders. Keep in mind variables such as paper / |
| worthy of taking inside the house. Many | | | | cardstock weight and glossy or UV coating. Sizes |
| doorhanger printers offer tear-off coupons | | | | for doorhangers vary greatly and all have either a |
| incorporated into the template. If possible, | | | | die-cut hole at the top or a handle of sorts to |
| restaurants should offer dollars-off rather than | | | | attach to a door knob. Some door hangers are |
| percentage offers, since the actual dollar figure | | | | menus that are inserted into plastic doorhanger |
| has been shown to be more effective and | | | | bags. In fact, a good printer can help you target |
| attention-getting. | | | | your market area with strategic locations based |
| Ensure Readability | | | | on zip codes. If you don't have a distribution |
| It is easy to get carried away with photos and | | | | company for your doorhangers, many printing |
| color, but look at the over-all design of the | | | | companies can also refer you to these services in |
| doorhanger before hitting the 'send' button. It | | | | your area. |
| should be easy to see the offer details, the | | | | The key is to saturate the right market area with |
| address and especially the phone number of the | | | | the best advertising possible, and that is |
| restaurant. Make certain that contact information | | | | something that a professional printing company is |
| is legible and that a website url is large enough to | | | | prepared to help you accomplish. |
| read. Inclusion of a couple well placed high quality | | | | |