| From Japan comes the tradition of oshibori. | | | | example, Entrees Made Easy provides the |
| Oshibori is the Japanese word for therolled up hot | | | | ingredientsand recipes for several meals to its |
| towel you receive after eating at an authentic | | | | customers making it easy and quick for them |
| Japanese restaurant or atthe conclusion of an | | | | tocreate great tasting home cooked meals. The |
| international flight. If you have never experienced | | | | concept is new, innovative, andneeded in today's |
| a hot towelafter a long flight, it is as close as you | | | | hectic world. Those that try it can't wait to tell |
| can get to a refreshing shower in the comfortof | | | | their friends. |
| your seat with all your clothes on. What does it | | | | Thankfully, an innovative new concept isn't the |
| have to do with growing yourbusiness? It's | | | | only way to be remarkable. The sadfact is that |
| remarkable. | | | | good service is so rare, any company that does |
| As noted, you might expect a hot towel in a | | | | provide it is remarkable. Iread just yesterday in a |
| Japanese restaurant or on a flight buthow about in | | | | column by John DiJulius about Cameron Mitchell |
| the dentist chair just after the hygienist has | | | | Restaurants |
| stretched your mouth intounnatural shapes to | | | | (27 restaurants in 7 states). What I read wasn't |
| chisel that last piece of plaque from your teeth? | | | | about their food or their concept |
| Nice and warm,with the light sent of lemon--that | | | | (though with further research I learned both are |
| would be remarkable wouldn't it? How might | | | | amazing). What I read about wastheir customer |
| thatchange what you tell your friends about your | | | | service. They seem to realize that indeed the |
| trip to the dentist? Simple thing. Onlycosts a few | | | | customer is theemperor and the emperor doesn't |
| cents. But it could lead to a number of referrals. | | | | like to be told "no." Their promise: "The |
| What would yourcustomers tell their friends if you | | | | answer'syes..now what's the question?" Given their |
| gave them a hot towel? | | | | growth, I think their customers rememberthat |
| According to Jason Stark of White Towel | | | | kind of service and find it remarkable enough to |
| Services, the majority of his customers | | | | tell their friends. |
| aredentists. Dentists that understand that filling | | | | Still wondering what is remarkable about your |
| your cavity is a commodity--any oneof a | | | | business? Here is a suggestion: askyour |
| thousand dentists could it. But having a remarkable | | | | customers. Ask them if they would recommend |
| experience in their office--that is something that | | | | you to a friend and if so why? |
| nobody can compete with. | | | | Then listen carefully. |
| So what do your customers remember about | | | | How ever you figure it out, do it quickly. Being |
| your business? Do they experiencesomething | | | | remarkable is not just a good idea--it is absolutely |
| remarkable enough to tell their friends about? For | | | | required for any business to both survive and |
| some businesses itmight be their concept. For | | | | grow. |