Consumer Trends in Food & Beverage

Joseph Baum & Michael Whiteman Co.pre-sliced sushi that is pushed up from the
released their 13 Restaurant and Hotel Foodbottom and eaten from the top.  And in a truly
Trends for 2010. Likewise, Food Channel justunique version of upscaling the downscale, how
released their top 10 food trends ranging fromabout food trucks that provide an in-truck eating
Food With Benefits to Experimentation Nation.experience?
Beyond the trends towards healthy sustainableReal Ingredients
eating, the 2 trends from these reports thatApparently, chicken keeping has become quite
continue to increase in the era of consumerchic in urban and suburban neighborhoods in the
saving and the vigilante consumer are: UpscalingU.S. Much as suburbanites are growing vegetables
the Downscale and Keeping It Real.in their backyard gardens, collecting eggs for
Upscaling the Downscaleomelets is part of the back-to-the-land
Slashfood covers the trend as "mobile eateriesmovement for people who want to lower their
serving up everything from edamame dumplingsgrocery bills, eat local, and reduce their carbon
in New York to Korean BBQ in LA snagged afootprint, according to a story by Adrian Higgins in
parking spot and began Tweeting their location tothe Washington Post. "Chickens are America's cool
eager fans who were still stuck behind theirnew pet," says Dave Belanger, quoted in the Post
desks. The only problem was, once you had thearticle. Belanger is the publisher of Backyard
carne asada taco in hand, there was only onePoultry magazine, launched three years ago. When
place left to go: back to your cubicle. Enter thehe first began publishing, he hoped for a circulation
bustaurant, the country's first full-fledgedof 15 to 20,000. The bimonthly publication today
restaurant on wheels began rolling the streets ofclaims 100,000 readers. Eggs from your backyard.
LA this past March, offering not only the sort ofRead more on food trends from the Food
hipster-pleasing fast food the trucks are famousChannel.
for (Worcestershire-braised short rib; vegetarianOur last food trend example is salmon flavored
chili), but also a place to sit and enjoy it." Readvodka.  If you haven't heard, bacon has become
more on food trends at slashfood.one of the trendiest food items, finding its way
Consumers are trading down as evidence by theinto brownies and even into Don Lee's famous
drop in steakhouse sales by 25%-30% since lastBacon Infused Old Fashioned Bourbon. You can
year, and the gathering dust on $100 bottles ofinfuse your own vodka or bourbon with bacon at
wine. In contrast, hamburger and hot dog saleshome by adding an ounce of cooled smoked
are on the rise but not just because they'rebacon grease to 750ml of spirit. Salmon has
affordable. Consumers are using these vehicles asemerged as the trendy new vodka flavor.
trade-up treats! That's what's behind the explosionSlashdot recommends "pairing a cold shot of it
of "gourmet" smothered hamburgers (try Cornerwith an appetizer of capers and cream cheese on
Bistro or Rare Bar & Grill in NY and Squaretoast or perhaps as a flavor addition to your...
One Burgers in Tampa. In the snack market, theTo read more about food & beverage
sushi popper is the latest addition to get youtrends, go to Sparxoo, a digital marketing and
through your day.  For those of you wondering,branding agency.
a sushi popper is a portable tube with fresh