| If you have ever been the recipient of a | | | | lazy rivers under sun dappled trees. Inside there |
| prescription medication or viewed a television | | | | were racks upon racks of kayaks and canoes |
| commercial touting one, it sometimes seems that | | | | along with sundry items needed to make your |
| the possible side effects can create more | | | | day on the water an enjoyable one. Regrettably |
| problems than the solution. You ask yourself if it is | | | | for Wendell he did not do his market research. |
| worth the risk. Improper, inadequate or | | | | The nearest lazy river was a two hour drive |
| halfhearted market research should ask you the | | | | away and the closest white water was four. Our |
| same thing. | | | | little town would have preferred a sporting goods |
| Since most companies are founded on the | | | | store that specialized in soccer, softball and |
| principle of profitability, the goods or services they | | | | football paraphernalia. Our local sports teams are |
| provide ought to be something that the public can | | | | legendary in the area. |
| benefit from. That is where market research | | | | The most amazing venture was when Wendell |
| comes into play. Doing that research accurately | | | | opened a video rental store. Wanting to gather as |
| will determine if your business will flourish or fall | | | | much business as possible he inundated his locale |
| flat on its face. | | | | with multiple copies of every video imaginable. His |
| Wendell Dunhill learned his lesson in market | | | | motto was "If we don't have it in stock, your |
| research the hard way. | | | | next rental is free". If Wendell had done his |
| Wendell is Oak Hill's most prolific businessman. He | | | | research he would have found that with the |
| is an expert on everything under the sun and he | | | | advent of DVR's, the popularity of Netflix and |
| is happy to tell you about it. There is not a | | | | broadcasters offering television series online few |
| subject you can mention that he will not expound | | | | were spending their time and money at mom and |
| upon and tell you how to make it or do it better. | | | | pop rental stores. |
| Unfortunately like those medications with nasty | | | | Today Wendell's garage and basement holds the |
| side effects, Wendell has some incredible business | | | | remnants of supplies from his many failed |
| ideas but not the capability to know what the | | | | ventures. His wife wonders what the next great |
| townsfolk wanted. | | | | idea will be and where they could possibly put any |
| Business venture number one was a Thai | | | | more materials. Being the smart woman that she |
| restaurant. After leasing a site, remodeling the | | | | is, she went to the library and did some market |
| interior, creating an authentic ambiance and | | | | research of her own. It appears that public online |
| importing the ingredients needed to produce the | | | | auctions are a great place to rid one's self of |
| bill of fare, the restaurant failed within two | | | | unwanted items. |
| months. If Wendell had done his research he | | | | When thinking about the products or services |
| would have found that more clientele would have | | | | your company intends on offering, make sure to |
| walked through the door if he had attempted an | | | | research your market first. Don't offer to alleviate |
| Irish Pub instead. | | | | a complaint if your solution is not what is needed. |
| Venture number two was a kayak and canoe | | | | Become proficient in your area of expertise and |
| shop. The storefront was awash with posters of | | | | give the public what they desire. Don't turn into |
| white water treks and couples meandering down | | | | Wendell. |